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Be the Change - Reduce Single-Use Plastic Consumption with Policy

We will achieve our mission to eliminate the need for bottled water with the help of innovation, education, and policy.


To help drive change we’ve prepared a framework for policymakers, sustainability managers, impact businesses, and NGOs. This framework provides initiatives that are proven to work including case studies and impact.

Success Story

San Francisco

In 2014, San Francisco took a groundbreaking step by enacting a policy that prohibited the sale and distribution of single-use plastic water bottles on city-owned properties. The ban targeted bottles with a capacity of 21 ounces or less, encouraging the adoption of reusable alternatives and the installation of water refill stations in public spaces.

The city’s proactive approach included extensive awareness campaigns to educate residents, tourists, and businesses about the impending ban. Additionally, the city provided alternatives to plastic bottled water, including installing more water fountains. These efforts paved the way for successful implementation and widespread public understanding of the policy’s objectives.

The ban yielded tangible results over the years. In the city’s airport alone, the ban has resulted in an abrupt halt to the 4 million plastic water bottles that were sold each year. Metrics indicate a substantial reduction in plastic water bottles found in landfills, parks, and streets, underlining its effectiveness in tackling plastic waste. The installation of water refill stations further boosted the use of reusable bottles, aligning with the policy’s eco-friendly aims.

Beyond the numbers, the ban triggered a shift in consumer behavior. People increasingly embraced reusable water bottles and engaged in conversations about sustainability. The policy’s success not only contributed to a greener city but also showcased the potential for meaningful change through targeted policy measures.

San Francisco’s 2014 plastic water bottle ban stands as a testament to the power of forward-thinking policies in driving positive environmental impact and fostering a culture of sustainability.

Browse our Policy Proposals

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Ban on Single-Use Plastics in the Hospitality Industry

This policy proposes banning single-use plastic water bottles in hospitality businesses, leading sustainability efforts, combating plastic pollution, and fostering responsible consumption.

Ban on Single-Use Plastics in Public Institutions

This policy proposes the banning of single-use plastic bottles in public institutions and events, aiming to curb the plastic pollution and promote sustainability.

Mandatory Reduction of Single-Use Plastics in Private Businesses

This policy proposal mandates a substantial single-use plastic reduction by private businesses, combating pollution, promoting sustainability, and safeguarding the environment.

plastic bottles

Moderate Tax on Single-Use Plastic Bottles

This policy introduces a moderate tax on single-use plastic water bottles with the aim of discouraging further consumption and promoting more sustainable alternatives.

Implement Footprint Labeling on Single-Use Plastic Products

This proposal advocates for the implementation of mandatory footprint labels on single-use plastics in order to inform consumer choices and reduce plastic pollution.

Extended Producer Responsibility for Single-Use Plastic Products

This policy proposes shifting the responsibility for the entire lifecycle of single-use plastic products from the consumer to the producer in the form of payments made based on the amount that is produced.

Introduction of Environmental Impact Fees

This policy introduces fees for developers for ecological harm caused by projects. It also incentivizes responsible planning, generates funds for restoration, and holds developers accountable.

Mandatory Introduction of Biodiversity Offsetting

This policy aims to balance development and environmental preservation by investing in conservation or restoration projects to offset the ecological impact of development activities.

Implementation of Eco-Taxes on Environmentally Negative Practices

Promoting sustainable behavior by imposing taxes on environmentally harmful products and activities, encouraging the adoption of greener alternatives, and funding environmental initiatives.

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 Rohan Marley Filter Water Bottle Launch 
 
 
Filter water bottle
designed by Rohan Marley 

Rohan Marley Filter Water Bottle Launch

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