- Education - sharing facts and information about the benefits and quality of tap water. Because in most European countries the quality of tap water is just as good as bottled water.
- Product - providing an easy to use, affordable and ultimately effective water filter that delivers tasty and clean water from the tap. This is TAPP 1. But we not only stop there, we are in continuous search of the best products to help reduce plastic consumption day-to-day life.
- Community & Influencers - we cannot do this alone. We rely on our community of happy TAPP customers and fans. They help us promote the products and benefits to friends and family and their broader network.
We win even when we fail
We are on a mission to get people to drink tap water and stop single-use plastics. This is a huge challenge because it's difficult to change human behaviour and the commercial gain for TAPP Water is often limited. But let's get back to this at the end.
Our mission is based on success in 3 areas: