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Our Goal

Avoid 1 billion bottles of plastic pollution by 2020.

Our mission

Empowering people to easily get clean and healthy water from tap, with a minimum environmental impact.


This year we consume more than 250 Bn single use plastic bottles world-wide of which less than 20% are recycled. Americans and Europeans now buy more bottled water than soda despite the fact that we have drinkable tap water.

Source: Plastic Oceans

Most of the plastic ends up in landfills where it breaks down over time into micro plastics that ends up in the ground water, rivers and eventually the oceans polluting all living organisms. In addition to this each bottle of water requires about 3 liters of water to be produced as well as oil and transportation.

Source: The Water Project

Finally consumers have to buy, carry home bottles from the store and then store and throw away the bottles. For this they pay almost 1000 times more than tap water. As if this wasn't enough the plastic leeches into the water which means that our bodies get contaminated with BPA and phthalates of which we don't yet understand the long term impact.

Source: One Green Planet

What if there was a better way?

Starting in 2014 the founders of Tapp Water Magnus from Sweden and Alex from Germany decided to see if there was a better way. We tested over 50 filters on the market today and found that none of them were that great in terms of simplicity, cost and function. We asked customers what they wanted and how much they were willing to pay. Finally, we spoke to some of the worlds most reknown water scientists to understand how we could create a better solution.


We created Tapp Water to solve this. We thoroughly tested the filters with hundreds of people to ensure that they agree. This included blind tests and installation tests as well as water institute analyses to make sure that the filters would match our high requirements. TAPP 1 is a water filter initially produced for Europe and North America that anyone can install and that provides clean and fresh water directly from the tap in a sustainable way.

Screw it on in less than a minute and you're up and running. This is the first generation and we've already proven higher customer satisfaction in terms of taste, easiness and robustness.

"Since I installed TAPP I never have to think about water anymore. It's just there, whether it's for drinking, preparing coffee or washing fruit and vegetables." - Mark Castley

But we are not stopping here. Our team of water experts and advisers will continue to perfect the technology, product, design and service over many years to come. We will also develop other products to give you cleaner and better tasting water.

Our mission is to "Empower people to easily get clean and healthy water from tap, with a minimum environmental impact."

A breath for the environment

Stop plastic pollution and reduce CO2 emissions, filtering the water directly from your tap.


The people behind TAPP Water

Alexander Schwarz, Chief Filter Officer

Heads up product development and strategy. Previously VP of strategy and partnerships at the world’s leading software download provider.

Magnus Jern‎, Chief Water Drinker

Heads up the digital service development. President of DMI International (previously Golden Gekko), the leading mobile solution application company in the world and co-founder of 5 other successful start-ups.

Rocío Alcocer, TAPP Managing Director

Responsible for growing the tap water community through marketing, PR, partnerships, social media and sales. Previously working with start-ups and big companies on innovation and sustainability at Barrabes and Deloitte.

Jeff Cardarelli, Water Data Director

Heads up sales, marketing and insights to acquire customers and keep you happy. Previously Business Development & Project Manager at Softonic. Specialist in analytics, revenue growth and marketing optimization.

Yohann Bensadoun, Product Manager of TAPP 2

Product manager for TAPP 2, the world’s first biodegradable water filter. Previously making cities more sustainable with public transport, at RATP and Citymapper.

Eve Cathcart, Smart Water Advertiser

Digital marketing specialist, responsible for increasing brand awareness and sales through online advertising channels. Previously worked for advertising agencies, and e-commerce retailers including a Hewlett-Packard Gold Partner.

Rasmus Bjerngaard, Advisory Board Member

Supports TAPP Water with great advice from his experience with 20+ start-ups in product development. Investment Partner at NorthCap Partners where he originally joined as General Partner in September 2012.

Erik G. de Lopidana, UI/UX Manager

Web development and the implementation of new online technologies working for a better user experience. Specialist in e-commerce, UX/UI worked previously for multinational groups such as Compressport Internacional or GrandVision.

Isabel de Pedro, Head of Operations and Customer Service

Isabel is responsible for operations of TAPP Water and leads the customer service department. Previous experience in advertising agencies in the art and creativity department for different brands. Publicist and RR.PP.

Bryan Bean, Head of North America

Responsible for growing the TAPP Water business and community in North America, bringing previous experience in the US and Canada within the advertising industry and with two international start ups.

Our partners

ppc logo

ppc logo