Interested in becoming a distributor or reseller of our products?

  • Our mission

    Single-use plastic bottles and the production of bottled water are polluting our ecosystems, endangering marine life, and contaminating the food chain.

    Our mission is to create sustainable, affordable and convenient badass products that eliminate the need for bottled water.

    We empower individuals to change their consumption habits, and raise awareness on the impact of our everyday decisions.

    Read more 
  • 5 year goal

    Our plan is to have over 10 million customers avoiding 10 billion bottles of plastic by 2029.

    To achieve our mission we need amazing partners throughout the world.

    To support you we will continue to create disruptive, innovative, life-changing products and services that consumers love.

  • Massive market opportunity

    550 million households worldwide (Europe 65m, US: 55m) consume bottled water every week.

    Read more 
  • High gross margin

    High margin for distributor resellers and great value for consumers

  • Recurring customers

    Great customer life time value including recurring revenue from refill cartridges

  • Sustainability

    Positive image for the store/distributor of selling sustainable products. Bonus of big CO2 offset.


Unique Products

Our products have been designed and developed by our in-house team to be the best in each category.

Here's a summary of how our faucet/tap filters stand out.

Our Tap Products
Competitor Products
5-stage Nanofiltration Technology
Independently certified to filter 100+ substances
Eco-friendly refills - recyclable and 85% lower CO2
Reduce limescale by 80% or mor
4 L/min flowrate
Premium brand with competitive prices

Our competition

During the past 10 years water filtration brands have failed to deliver a better alternative to bottled water. Therefore the bottled water industry has continued to grow uninterrupted throughout the world. The main competitor for TAPP Water is bottled water and not other water filter brands.

Read more about how filtered water is healthier than bottled water.
Read more about how TAPP Water compares to Brita, PUR, Culligan and other existing water filter brands.

How to become a reseller

What kind of resellers are we looking for?

We want distribution and retail partners that think BIG and BOLD. Our ambition is to become the leading brand for clean tap water in every market we enter. This means aggressive online sales and wide retail distribution. The plan is to achieve €10-100m in revenue in every market within 5 years.

Our Process

  1. Partners reach out to us / or in some cases we may reach out to you.
  2. We evaluate each reseller/distributor to ensure there is a good fit in terms of knowledge, experience and market reach. First step is to get to know each other.
  3. Partners order samples to test themselves and with customers. We provide samples for wholesale price + delivery cost.
  4. Partner completes evaluation of the products. Usually this includes local independent lab testing.
  5. We sign a contract and get started with the first delivery for sales.

Our selection criteria

  1. Cultural fit and alignment with our mission
  2. Knowledge / insights / interest in tap water and water filters
  3. Market distribution network
  4. Go-to-market plan

Success stories

We currently have successful partnerships in 30+ countries including Australia, Austria, Germany, France, Hungary, Malta, Netherlands, Poland, Singapore, Spain and Turkey. Looking for new partnerships in other markets worldwide.

Get in touch