“TAPP 2 looks amazing but I don’t understand why I have to pre-order it on a crowdfunding page?” - Anonymous customer In the past 5 years, crowdfunding pages such as Kickstarter and Indiegogo have become synonymous with innovative technology. Well known examples include Occulus VR, Pebble watch, Coolest Cooler and Amabrush. Each one of them had worked on the technology for years but used crowdfunding to launch to a community of people that embrace new solutions to solve problems in our day-to-day life’s. Tech for social good is a big category. Crowdfunding helps companies validate ideas, solutions, technology and market communication early on. More importantly though, it gives consumers early and highly discounted access to new products and services before everyone else. It also helps startups get sufficient order volumes early on to allow them to compete with well established businesses with deep pockets.